Is Steve Ballmer Really the Best Choice to Run Microsoft’s Consumer Business?

At a time when Microsoft (MSFT) is facing challengers to its desktop operating system, productivity suite and handsets, you wouldn’t think the company would be changing up officers on its front lines, yet that’s exactly what’s happening. Robbie Bach and J. Allard, both of whom were instrumental in creating consumer products through Microsoft’s Entertainment & Devices Division, are leaving the company as part of a broader reorganization, reports TechFlash. As a result, Steve Ballmer, Microsoft’s CEO, will initially gain greater control over the division, which includes the Xbox, Zune and Windows Mobile products.

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